HOW TO EFFECTIVELY BUILD COMMUNICATION WITH YOUR AFFILIATE MANAGER: A GUIDE FOR BEGINNER ARBITRAGEURS

May 8, 2024

Upon registering with any CPA network or affiliate program, you’ll be introduced to your affiliate manager—the primary point of contact who can genuinely help you make more money. However, many beginners overlook how vital this person can be. In this guide, we’ll discuss how to communicate effectively with your affiliate manager and leverage their insights to maximize your profit potential.

Why You’re Assigned an Affiliate Manager

The affiliate manager is your main liaison with the network or advertiser. Sometimes, they might be your only channel for resolving complicated issues, accessing exclusive offers, or negotiating better terms. By building a strong relationship from the start, you can save time, avoid misunderstandings, and open doors to new opportunities. Ultimately, it’s a win-win: the more you earn, the more the network and advertiser earn.

The Role of Your Affiliate Manager

  • Offer Selection & Guidance: They know which verticals or specific offers are performing well and which geos are currently profitable.
  • Approval for Exclusive Deals: Once you’ve built trust, your manager can grant you private or higher-paying offers not listed for general affiliates.
  • Traffic Quality Control: The manager checks lead quality and assists in ensuring advertisers are satisfied, which can lead to smoother operations and fewer disputes.
  • Technical and Strategic Help: They can advise on campaign setup, postback integration, ad creatives, and more, especially helpful if you’re starting out.

Solid communication can catapult your earnings to new heights, whereas poor or non-existent communication may cause you to miss out on excellent opportunities—sometimes without even knowing it.

Basic Rules for Communicating with Your Affiliate Manager

Because your affiliate manager acts as a business partner rather than just a technical support rep, keep these guidelines in mind:

  1. Introduce Yourself & Your Experience. Even if you’re new, briefly mention any relevant background—perhaps other verticals you’ve tried (even outside Nutra), or specific traffic sources (Facebook, Google, native, etc.). This helps them tailor offers and recommendations to your skill set.
  2. Be Polite but Confident. It’s usually fine to speak on a first-name basis (or even say “Hey” if that’s culturally acceptable), but maintain respect. Show genuine interest and ask questions—professionals don’t hesitate to seek clarity.
  3. Set Realistic Expectations. If you’re truly a beginner, don’t expect VIP offers right away. But do ask what’s required to access them in the future.
  4. Don’t Overwhelm Them with Messages. Keep in mind they have limited time and many affiliates to support. Avoid sending frequent midnight texts or demanding immediate replies. Demonstrate professionalism.

What to Share in Your First Conversation

If you’re new to the affiliate network, building a strong foundation is crucial. The more your manager knows about your goals and resources, the better they can suggest the right Nutra offers and supportive solutions. Share:

  • Your Past Experience. Whether you’ve tested weight loss, male enhancement, or other niches, or if you’re from a totally different vertical.
  • Traffic Sources. Are you skilled at Facebook Ads, Google Ads, native, email marketing, push notifications, TikTok, or something else?
  • Target GEOs. Which countries are you familiar with? Where are you willing to invest in advertising? (For instance, are you targeting Bulgaria, Romania, Greece, Italy, Spain, Czech Republic, or other areas?)
  • Projected Volumes. How many leads or conversions do you plan to send? Even rough estimates help them gauge your potential and recommend suitable offers.

Key Questions to Ask Your Manager

  • Approval Rates & Hold Times. How long are leads under review (hold), and what’s the typical approval percentage?
  • Higher Commissions. Under what conditions can you earn an extra $1–$2 (or more) on top of the default payout per lead?
  • Traffic Quality Requirements. How does the advertiser judge traffic quality, and what can cause lead rejections?
  • Technical Integrations. Guidance on setting up postback URLs, dynamic parameters, or any advanced tracking features you might need.
  • Extra Tools & Services. Do they offer pre-made creatives, translations, specialized payment cards, or agency-level ad accounts to simplify campaign launches?
  • Contests & Bonuses. Are there ongoing promotions where you can win cash prizes, laptops, or other rewards by hitting certain milestones?

How Your Affiliate Manager Helps You Earn More

Many affiliate managers have direct experience with arbitrage—some are active or former media buyers themselves. They can provide:

  • Insights on Traffic Sources: Best practices to avoid bans on Facebook, tips to structure Google Ads campaigns, or optimizing your push notifications, etc.
  • Landing Pages & Pre-landers: Knowledge about which ones convert best for certain GEOs, and what creative angles trigger strong CTR.
  • Access to Private Offers: With proven traffic quality, managers may introduce you to hidden offers that yield higher ROI.
  • Cost Optimization: They can grant bigger caps if you’re scaling, or raise your payout after you show consistent results.

Dealing with Potential Conflicts

Sometimes you’ll face issues such as delayed payments, ad account bans, uncredited leads, or disputes over traffic quality. Avoid blaming the manager right away—often they’re simply relaying the advertiser’s decisions or network policies. The best approach is to talk it through, share your side of the story, and seek a compromise. Many affiliate networks even compensate affiliates if the advertiser’s refusal to pay appears unjust—assuming you have proof of genuine traffic.

Common Mistakes to Avoid

  • Don’t Deceive the Network. Some affiliates try to hide forbidden traffic sources or use fraudulent methods. Advertisers have robust anti-fraud systems, and your manager will quickly identify suspicious patterns.
  • Always Check the Rules. Many advertisers prohibit brand bidding in PPC, or usage of specific celebrities’ or doctors’ names. Confirm with your manager what’s allowed, so you don’t lose commissions.
  • Avoid Unnecessary Confrontations. If something seems unfair, try talking to the manager calmly. They might help resolve the issue or offer partial compensation if you can prove your case.

Conclusion

For beginners, connecting with your affiliate manager is often the key that unlocks your full earning potential. If you approach them with respect, ask the right questions, and remain open to advice, your manager can become a true mentor, guiding you toward successful campaigns and significantly higher earnings.

Don’t be intimidated by that initial conversation. Many affiliate managers are highly skilled professionals who understand multiple traffic sources (Facebook, Google, TikTok, native ads, push, etc.) and know exactly which GEOs are “hot” at any given moment. They have every incentive to help you grow—because the more you earn, the more the network and advertiser earn.

We wish you profitable campaigns and successful launches! Remember: your affiliate manager can be your most valuable ally in the arbitrage space. Ask smart questions, combine their input with your expertise, and watch your results soar.

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