How to Generate Leads Through Google Discover

Driving traffic through Google isn’t limited to contextual ads or SEO. Google Discover offers another powerful tool, providing highly relevant audiences for your offers with its personalized content recommendations.

What is Google Discover?

Google Discover is a newsfeed located below the search bar on mobile devices. It curates personalized content based on the preferences and browsing habits of individual users, ensuring the audience is already interested in the materials presented.

Websites featured in Discover allow users to access landing pages with just one click, simplifying the conversion process for interested audiences.

How Does the Platform Work?

Google Discover promotes indexed content from search results, provided it meets specific criteria. To appear in Discover, a website must be indexed and comply with Google’s content policies.

• Search queries: Content is tailored to users’ previous searches.
• Content preferences: Reflect users’ interests.
• Browsing history: Helps refine recommendations.
• Geo: Adapts content based on users’ location.
• Engagement: Algorithms analyze users’ interaction with content.

Platform Features

• Organic traffic: All traffic from Google Discover is organic, meaning webmasters cannot control its placement directly.
• Content requirements: Articles must be informative and engaging, with a minimum of 500 words and no AI-generated text.
• Copyright compliance: Materials must not infringe on copyrights.
• Avoid excessive ads: Too many banners may hinder promotion, though inline ads do not affect Discover placement.

Suitable Verticals

• Nutra: Focus on white Nutra offers that appeal to a broad audience, as Discover does not allow direct targeting.
• Sweepstakes: Contests and giveaways are permitted and perform well on Discover.
• Mobile gaming: Since Discover’s traffic is entirely mobile, promoting games is a highly effective strategy.

Tips for Success

• Headlines: Avoid clickbait. Ensure headlines match the content of the article.
• Images: Use high-quality, stock images with a minimum width of 1200 pixels.
• Consistent theme: Publish content within a single niche to improve your chances of appearing in Discover.
• Useful content: Create value-driven content that aligns with Google’s policies and provides benefits to your audience.

Conclusion

Google Discover can be a valuable source of organic traffic, offering potential for successful campaigns in suitable verticals. However, due to the nature of its algorithms, predicting results and audience quality can be challenging.