Platform Overview: Snapchat

While TikTok dominates the UBT (User-Generated Content) traffic scene, Snapchat presents itself as a competitive and effective alternative. This well-established messenger platform offers significant potential for arbitrage, especially in Tier-1 GEOs, providing unique advantages for UBT campaigns.

Snapchat Audience

Although Snapchat has lost relevance in the CIS region, it remains highly popular in several Tier-1 countries. Here's an overview of the platform's audience:

• Geography: Primarily popular in North America and highly developed European GEOs. The platform is actively used in 25 countries.
• Age: The majority of users are aged 18–24, representing a highly solvent audience ideal for premium offers.
• User Base: Over 400 million active users worldwide.

Campaign Features

Running traffic through Snapchat shares similarities with TikTok but includes several unique aspects:

1. Shadow Bans:
   • Snapchat only blocks non-unique videos, not entire accounts.
   • To check if a video is shadow-banned, use a browser; flagged content will show a crossed-out eye icon.
2. Audience Warming:
   • Snapchat’s audience typically comes in cold. Use pre-landers or Telegram channels to warm them up.
3. Device Compatibility:
   • Campaigns can be run using physical or cloud smartphones and emulators. Snapchat's desktop version doesn't support traffic management.
4. Content Formats:
   • Two formats are available: photos and videos. Video content tends to perform better due to its dynamic nature.

Advantages and Disadvantages

Advantages:

• Low Competition:
  • Few CIS affiliates use Snapchat, resulting in significantly lower competition and larger traffic volumes.
• Cost-Effective UBT:
  • Snapchat campaigns are entirely UBT-based, so expenses are limited to tools like cloud devices, emulators, and other essentials.

Disadvantages:

• Cold Traffic:
  • Due to its unprimed audience, pre-landers or Telegram channels are essential for effective campaign conversion.
• Vertical Limitations:
  • Snapchat is more suited for adult Nutra and skincare offers, with limited success in other verticals.

How to Prepare a Campaign

Here are some key recommendations for crafting successful UBT campaigns on Snapchat:

1. Creatives:
   • Focus on video content for better engagement. Avoid shocking or overly provocative content, as Tier-1 audiences may not respond positively.
2. Text:
   • For skincare offers, add subtitles that match the voiceover to improve comprehension. Use hashtags to expand reach.
3. Pre-Landers:
   • Telegram channels are the most common pre-landers for Snapchat campaigns. For white-hat verticals, traditional pre-landers are also effective.
4. Landing Pages:
   • Avoid excessive use of bright colors or cluttered designs, as they can harm conversion rates.
   • Include certifications, product effects on the body, and details on potential side effects. For adult Nutra campaigns, cloaking is essential.

Conclusion

Although Snapchat’s user base is smaller than TikTok’s, it remains a valuable source for UBT campaigns. With its low competition and solvent audience, Snapchat offers significant opportunities for affiliates. We hope this guide helps you build successful UBT campaigns on the platform. Good luck!

Looking for offers to run on Snapchat? Contact us today